Guides

Plain-English guides on websites & funnels.

What Is a Website?

What a website is, what makes a good one, how to design it, make it convert and get found on Google.

Types, anatomy, design, forms, conversion rates and how I build landing pages that convert.

Stages, types, examples, and how I plan, build, track and fix funnels for clients.

Styles, colors, fonts, layout, templates vs custom, and how to brief a designer and judge mockups.

Platforms, offers, budgets, message match, landing pages, funnels, tracking and follow-up for ad traffic.